Rank on Maps
Proposal · Confidential
Prepared for Scott Miller · October 2026

Scale Tex Painting and Nextdoor Painting across four Texas metros.
Tracked lead to estimate.

A two-phase, white-hat engagement that builds Google's trust in your sites first, then compounds that trust across new profiles. Every lead attributed, every estimate tied back to the profile that produced it.

Scope · Tex Painting (Austin), Nextdoor Painting (Houston, Dallas, San Antonio) Primary KPI · Lead-to-estimate ratio, by market Prepared by · Daniel Girmay

01The outcome

Grow the lead-to-estimate pipeline across all four Texas metros. Every call, form fill and estimate booked tracked from the Google Business Profile → GoHighLevel → Jobber flow you already run. No vanity rankings. No impressions you can't tie to a job.

02Why this works the way we build it

Google ranks on trust. The thing that lifts a profile from rank 25 into the top three is a strong site foundation that proves legitimacy when Google's crawler walks from the profile back to the site. Only then do new profiles compound without triggering penalties.

We run this in two phases, in order. No shortcuts.

03Phase 1 — Foundation

Rewrite the main sites for both brands with unique, high-quality content. Not AI slop. Not duplicated city pages with the city name swapped. Real location pages, real project photos, real service depth.

Proof — SwiftHand, first 30 days of Phase 1 only
+22%Calls 25 → 8Average rank +70%Profile visits ~$14Cost per first-time caller

04Phase 2 — Expansion

Only after Phase 1 is pulling its weight. Fresh profiles across the markets you want to own, each one earning Google's trust through the foundation we just built.

05Tracking and revenue attribution

The piece that makes this different from any agency you've worked with before.

06What's included, every quarter

Not a set-and-forget retainer. The work compounds week by week. Here's what we're actively doing on your account every month we're engaged.

Build

Quarterly website rebuild

Every quarter you get a fresh version of your main sites. Updated content, updated local signals, updated project galleries, refreshed location pages for new markets, and whatever Google has started rewarding in the last 90 days (right now it is AI-overview citations and schema depth).

Content

Hyperlocal content, every week

Two blogs per week per brand, written by a real copywriter on our team, not AI slop. Service pages, city pages, project write-ups and seasonal content tied to your markets. All geo-tagged, all internally linked, all pushed through our editorial QC.

AI search

AI content and AI search ranking

Content structured for how ChatGPT, Perplexity, Claude and Google AI Overviews actually cite sources. Schema markup, FAQ structuring, llms.txt, author bios, and entity-level consistency across the web. The goal is for your business to be the quoted answer when someone asks the AI "best painter in Austin".

Backlinks

Backlink outreach, every month

A rolling pipeline of local, industry and press backlinks to lift domain authority. Guest posts, local directory placements, chamber-of-commerce listings, community sponsorships, HARO-style journalist pitches. Reported monthly with the new domains and the DA lift.

GBP ops

GBP posts, photos, Q&A, reviews

A post every 72 hours per profile. Geotagged photos added weekly. Q&A seeded and monitored. Review generation campaigns and response templates. Suspension protection — a human watching for flags and acting within hours, not days.

Tracking

Tracking stack, maintained monthly

Call tracking, form tracking, GBP tap-to-call attribution, Jobber estimate matching, GHL contact lifecycle, UTM hygiene. Full audit once a month. If a conversion isn't being attributed properly, we find it and fix it.

Scope

Up to 6 profiles managed · no overage

Managed across Tex Painting plus Nextdoor Painting combined. Six profiles included, no additional charge. We can also leverage the same physical addresses across both brands in markets where they overlap, which keeps your real-world lease costs down without flagging either profile.

Access

Dedicated private Slack

Your team plus your strategist, your writer and your developer in one private channel. Every day including weekends. Weekly ops report plus a monthly strategy call.

07Investment

Grandfathered pricing · original client rate

$6,300 per quarter · each brand

Standard rate
$10,500per quarter · $3,500/mo
What any new client at this depth pays today
Your rate · grandfathered
$6,300per quarter · $2,100/mo equivalent
$10,500/qtr → $6,300/qtr
Save $4,200 / quarter · $16,800 / year
Billed $6,300 per 12 weeks, upfront
Rollover option after Q1 $2,100 / month, same scope
Profiles included Up to 6 · no overage charge
Honoured from when we first worked together. Standard rate for a multi-location full-stack engagement at this depth is $3,500 per month. We do not move the goal posts on clients who were in early.
Add-on · stackable discount

Add Southern Turf Co

Bring artificial turf into the same engagement. Same two-phase build, same quarterly rebuild, same tracking stack — scoped for the turf market and tied into the Jobber attribution alongside the painting brands.

When you add Southern Turf, we take $600 off every quarterly plan. That discount stacks on top of the grandfathered rate and applies to all three brands.

Standard rate · all 3 brands
$31,500per quarter
Your rate · bundled
$17,100per quarter · $5,700 × 3 brands
Save $14,400 / quarter · $57,600 / year

08What I need from you to kick off

09Before you decide

If you haven't yet, watch the pre-call video on our thank-you page. It walks through the system end to end and shows a few live client dashboards.

The second video at the bottom, "Our philosophy at Rank on Maps," is the 17-minute version of why we build this way. It answers most of the "why doesn't anyone else do it this way" questions before you ask them.

10Let's reconnect

Pick a time that works to walk through this together. Any questions before then drop them in Slack or reply to this email.

Daniel Girmay
Founder · Rank on Maps